Lead Status

Lead Status is a built-in HubSpot property that tracks where a prospective member sits in your chapter's recruitment pipeline. It's the second layer of detail beneath Lifecycle Stage — every contact whose Lifecycle Stage is "Lead" should also have a Lead Status set.

The lead-status values

• New — recently added, no outreach attempted yet.
• Open — actively being worked; you own the next step.
• In Progress — deeper engagement underway (multiple touches, event invite sent, etc.).
• Attempted to Contact — you've reached out but haven't had a response.
• Connected — you've made live contact and had a real conversation.
• Open Deal — an application or formal process is actively in motion.
• Bad Timing — good fit, wrong moment; flag to revisit later.
• Unqualified — doesn't meet criteria, withdrew, or definitively went cold.

Why we keep it separate from Lifecycle Stage

Lifecycle Stage is a one-way ratchet: Lead → Member → Elumni. Lead Status, by contrast, moves up and down inside the Lead stage until the contact either joins or drops out. Mixing the two creates messy automation — a "Member who is also Qualified" makes no sense and a re-engagement campaign would target them by mistake.

Related pages

• Lifecycle Stage — the parent property.
• Member Status — the equivalent for active members.
• Primary Interest — what they want from EO, regardless of pipeline state.