Knowledge Base
Lifecycle Stage
Lifecycle Stage is HubSpot's native property for tracking where a contact sits in the journey from first touch to customer.
Lifecycle Stage is a native HubSpot contact property. It tracks where a contact sits in the journey from initial awareness through to becoming a customer.
The eight lifecycle stage values
Subscriber
Has opted in to receive content but hasn't converted further.
Lead
Has shown interest beyond a subscription — form, event, etc.
MQL
Marketing Qualified Lead
Engaged enough for marketing to pass them to sales.
SQL
Sales Qualified Lead
Reviewed by the sales team and confirmed as a genuine prospect.
Evangelist
An existing customer who actively advocates for and refers others.
Customer
Has at least one closed/won deal.
Opportunity
Has an active deal associated with them in the CRM.
Other
In the CRM for a legitimate reason but outside the standard lifecycle path (e.g. partners, staff, board members).
Related pages
- Lead Status — granular status for contacts in the Lead stage.
- Member Status — status for contacts who are active members.
- Tutorial: The 5-Stage Process — how Lifecycle Stage gets set during the rollout.